CREATING A DEMO
Picking the Right Songs
by Brian O'Connor, PGE Entertainment

Picking the right songs for your demo can literally make or break you. You have thirty seconds....that's right, thirty seconds to catch the listeners attention or your demo will join the rest tossed into the trash can. That's just the way it is...but now there is a new opportunity. The industry and the experts over at Platinum Groove Entertainment are looking for raw new talent. That means even if you don't have years of experience, a huge portfolio, or a published CD in hand...you too have a chance to join the others on the autograph tours. That's right, even if you have only sung karaoke you now have a chance.

But first...you have to get past the initial demo listening. What will make yours stand out from the others? We asked Brian at Platinum Groove Entertainment what he was looking for in a demo and these are the tips he presented.

• Your song has to catch the listener's attention immediately - so hit them hard and fast, don't make them wait for the good stuff.
  
• The hook needs to be strong.
  
• Song lyrics should be simple and easy to catch on for the listener.
  
• Your initial goal is to get and keep their attention for 30 seconds, if you do...you've got another 30 seconds to convince them you are something special.
  
• With that in mind....don't send a million songs.
  
• If you have a lot of material you want to send, break it up into smaller segments and splice them together. Put this medley on the first CD track using computer software...you can always include the full tracks as well. If you have their attention that much...that they choose to listen to the full track, you are in business!

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